For the past several years the rise of social bookmarking as a flexible tool for SEO and marketing has had a huge impact in IM. Bookmarking is heavily in use by online marketers for acquiring backlinks and additional traffic. Yet the wiser IM businesses will use certain bookmark sites as they are meant to be used which is also a strategy for continued growth and expansion. So it all just is dependent upon what you want to accomplish in your business. If you have not been around IM much, then a bookmarking site is basically just a site where you can place bookmarks online. You can assign tags (keywords) to your bookmarks, and that basically has SEO benefits but a great deal depends on the particular site.

A few of years, or more, ago social bookmark sites were ranking very highly in the Google results, and so those sites changed the link attribute from dofollow to nofollow – blame Google. Places like Technorati and Digg, plus a few others, were able to dominate the first pages of SERPS in Google as a result of their high PR status. No, I don’t have any secret information about the real reason those sites modified to nofollow. It does make for interesting speculation but not terribly significant at this point.

Even so there is a lot you can do with certain strategies at these highly trafficked sites. Mass backlinking profiles at bookmark sites are legendary for being just about useless and even spammy. What you can do is simply create better profiles that at least look like they’re for real. More normal, non-spammy, profiles won’t be deleted by the human reviewers – and that is why it’s smart to do it like that. Hopefully you realize the great benefit available when you take an approach surrounding a higher quality profile.

Also consider your ability to use the RSS feed capabilities available with a meaty profile with good content in it. That means you’ll be able to post those feeds to RSS directories, plus they can get indexed. You can include your various links plus targeted content in your feeds, too. But you do have to be careful and exercise caution so you are not over-promoting because that could cause loss of subscribers to your feed.

What you want to do is maintain a balance between promoting your money sites/offers and providing good quality content that your subscribers will appreciate. The more often you do that and actually do just a little bit of networking, you’ll gain more coverage and trust-rank, so to speak, at these sites. It is best to maintain a respectful presence at social bookmarking sites, and if you do that then you will find it serves you well.

Ultimately, how you approach making use of bookmarking sites in your own business is your call. We all probably realize most marketers only want the off page SEO value with bookmarking sites, and that is cool. Perhaps you can try it at just one powerful bookmarking site and see how you prefer the results.

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